Liz Earle appeared on Working Lunch today to talk about her business, Liz Earle Naturally Active Skincare, a leading skincare brand. Liz revealed that their advertising was minimal, that the reason for Liz Earle Naturally Active Skincare’s success was mainly down to word of mouth and recommendations. Liz emphasised the importance of quality and service for any skincare company. She also said that they had a Facebook group with around 4000 members.

Because of Liz Earle’s policy of no advertising, she is able to spend more money on the final product, improving the quality of what goes into the skincare jar.

Click here to view a range of Liz Earle Naturally Active Skincare from John Lewis

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